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Limitations of off-the-shelf ad tech platforms
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by lossauzasalle
on 2025-11-17 05:23:43
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| Right now I’m stuck with a couple of ready-made ad platforms that looked great at the start, but once we added more traffic sources and a few edge cases, everything became super rigid. Half of the things our team wants to test (new auction logic, custom reporting, specific partner rules) ?????? ?????? ????????. Has anyone here actually moved from “boxed” ad-tech to something custom-built for their own workflow? Was it worth the time and money, or did you end up regretting it? |
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Re: Limitations of off-the-shelf ad tech platforms
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by womocratouzo
on 2025-11-17 07:45:22 (edited 2025-11-17 07:48:13)
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| Meanwhile we actually went through that transition this year. Out of the box stuff was fine while volumes were small, but once we tried to grow our SSP programmatic stack, the limitations became painful: no room for custom bidding rules, weird caps on integrations, very basic analytics. We started exploring companies that build tailored SSP-style solutions and bumped into https://geomotiv.com/industries/adtech/ssp/. What helped was that they treat it like a product you shape together: architecture, integrations with demand partners, reporting, load handling. It took a few months to align everything, but now we’re not fighting the platform every time we want to roll out a new idea. |
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Re: Limitations of off-the-shelf ad tech platforms
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by lossauzasalle
on 2025-11-17 08:38:35
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| Honestly, reading through these kinds of discussions always reminds me how different teams balance speed versus flexibility. Some are happy to stay with whatever works “well enough” so they can focus on content, sales or hiring, while others invest heavily into their own tooling because they see it as a long-term advantage. Both paths seem valid; the main thing is probably to be honest about your goals and resources instead of trying to chase every shiny new solution just because someone else swears by it. |